Brick Red Cap Ale Moves to Industry Standard Bottle

brick_logoWATERLOO, ONBrick Brewing are relaunching Red Cap Ale in industry standard longneck bottles after selling it in old style stubby bottles for the last 7 years.

Originally brewed by the now defunct Carling, Red Cap was Canada’s most popular beer brand through much of the 1950s and 1960s, owning almost half of the market at one point. Brick acquired and revived the brand in 1994, and started packaging it in the classic stubby in 2002 to further Red Cap’s retro image.

According to President and CEO George Croft, the move back to the standard longneck bottle is being done “as part of our on-going commitment to deliver sustainable cost reduction.”

Comments are closed.



Comments

  1. Well, that sucks. I used to specifically buy Red Cap because it was in a stubby — the 24s are easier to carry (the cases of tall bottles are awkward to carry.) Further, the stubby sized case fits right into my bike carriage. Stubbies are better.

     — 
  2. I only wish that Red Cap Ale was sold in the Atlanta, Georgia area.
    Many fond memories of drinking this in the late 1970’s when it was still brewed by Carling, and widely available in the USA

     —