GUELPH & TORONTO, ON – Sleeman Brewery and BBQ chef Ted Reader have announced a promotional partnership that will see them collaborating on various ventures for the next three years.

The partnership will officially kick off on May 14th with the launch of BeerandBBQ.ca. The website will feature BBQ recipes developed by Ted that incorporate Sleeman beer as an ingredient, grilling contests from Napoleon Gourmet Grills, online newsletters, special offers, information on the best BBQ joints in Canada and more.