August 18th, 2009
The Toronto Star reported today that multinational brewing corporation Molson-Coors are advertising their Coors Light brand in British Columbia with billboards stating that the beer is “Colder Than Most People From Toronto”.
Response to the advertisement was mixed according to the Star, with some finding it humourous, and others finding it insulting.
Molson-Coors spokesperson Adam Moffat told the Star that the company had received complaints “from one or two people”, and that “we’ve told consumers (that) we’re sorry and apologetic if we’ve offended anyone.”
Subsequent to the story breaking amidst increasing negative commentary, Moffat posted the following to his Twitter account:
TORONTO: Coors Light sincerely apologies to ANYONE who was offended by our Colder Than billboards in BC. We are removing ASAP
This message was also posted by other Molson reps on Twitter, including Tonia Hammer and Ferg Devins. It’s unclear if there will be a wider announcement of the removal in the form of an official press release or statement.
Categories:Brewery News· British Columbia· Ontario
August 16th, 2009
VICTORIA, BC – To help mark the waning days of summer, Phillips Brewing have just released Hudson Light Kölsch, a crisp and refreshing golden beer brewed to 5% abv.
The name and label are in honour of Hudson Mack, anchorman on ‘A’ Vancouver Island and a staple of the Victoria news community. Full proceeds from the beer are going towards ‘A’ Vancouver Island’s charitable initiatives, one of which is the Tour de Rock, where Hudson will be proudly cycling Vancouver Island starting on September 19 to help raise money for cancer research.
Hudson Light is a limited-edition beer, available in 650ml bottles at cold beer and wine stores throughout Victoria and at the brewery.
Categories:Beer Releases· British Columbia· Seasonal Beers
August 16th, 2009
MISSION, BC – Mission Springs Brewery Company have won a national beer label design award for their Blonde Bombshell Ale.
Announced by the Collectors of Canadian Brewery Advertising at their 30th annual convention in Winnipeg, the award recognizes the retro-styled label as the Label of the Year for 2008.
Designed by Ron Fiedler of Barnstorm Creative Group in Vancouver, the Blonde Bombshell label is an homage to the classic pin-up images that were painted on bomber jets in World War II.
Categories:Beer Awards· British Columbia
August 11th, 2009
VANCOUVER, BC – B.C. Beer Blog reports that Whistler Brewing will be presenting Canada’s first ever beer cocktail competition next Monday, August 17th at The Refinery in Vancouver:
Contestants will have to devise a cocktail using either Whistler Black Tusk Ale, Classic Pale Ale, Honey Lager, Premium Export Lager, or Weissbier. They will then have to create it live, behind the bar at The Refinery, using their own ingredients and the supplied beer.
The winning cocktail, as judged by a panel of local beer experts, will be awarded a number of prizes, and the competition will be followed by a reception featuring several beer cocktails paired with canapés.
For full details, see the Events page on the Whistler Brewing website.
Categories:Beer Events· Brewery News· British Columbia
August 9th, 2009
WINNIPEG, MB – To mark their upcoming 3rd anniversary, Half Pints Brewing will be releasing a new edition of Humulus Ludicrous, a double IPA that was originally brewed for their first anniversary in 2007.
The beer will be officially launched on Saturday, August 15th with a tasting the brewery. Bottles will be available for purchase, and brewery tours will be offered.
The brewery also notes that Humulus Ludicrous as well as their Burlywine barley wine are both included in World’s Best Beers, an upcoming book compiled by British author Ben McFarland.
Categories:Beer Releases· Manitoba· Seasonal Beers
August 4th, 2009
TORONTO, ON – Great Lakes Brewery have announced that they have prepared casks of 20 different one-off beers for Toronto’s Festival of Beer, which takes place in Bandshell Park at Exhibition Place this coming Thursday, August 6th through Sunday, August 9th.
The brewery will be celebrating “Caskapalooza!” by tapping following beers at various points over the course of the weekend:
416 Summer Fix
Superior IPA
Pompous Ass Pale Ale
Morning Glory Breakfast Stout
Green Tea Ale
Silly Pucker Raspberry Rhubarb
Uvula Ale
Waupoosalizer Snakebite
Sage and Spruce Wit
Blond Jagerbomb
Black Forest Porter
Sweet Pete’s Peach Wheat
Snaggle Tooth Pumpkin Ale
Kaptain Kolsch
Up In Smoke Rauchbier
Iron Eagle Pilsner
Lil Abbey Ale
Soggy Summer Ale
Neutron Bomb Double IPA
Simon Says Stout
The Great Lakes booth will be located in the southwest corner of the Festival grounds.
Categories:Beer Events· Beer Releases· Ontario· Seasonal Beers
