SQUAMISH, BC – Howe Sound Brewing has just released their newest seasonal beer, Three Beavers Imperial Red Ale.
The beer features a label and advertising that pictures three beavers wearing gold, silver and bronze medals, suggesting a connection to the upcoming Winter Olympics. However, brewery co-owner Leslie Fenn told the Vancouver Sun that in order to not violate the rules regarding marketing related to the Olympics, the image is intended to represent the gold, silver and bronze medals that Howe Sound won at the North American Brewers Association awards in 2007 and 2009.
Three Beavers is brewed to 7.5% abv with 45 IBUs, and is described as “a strong malty ale” that “goes well with meat, game, stews and hearty dinner favourites.”
Taste T.O. – Food & Drink In Toronto » Beer of the Week – Great Lakes Canuck Pale Ale // Feb 16, 2010 at 12:18 pm
[...] the Olympics without explicitly mentioning the games, with an especially cheeky example being the medal-wearing water rodents on the label of Three Beavers Imperial Red Ale from Howe Sound Brewing in Squamish. And the various pavilions that have been set up by governments [...]
Women and Beer at the Refinery-Vancouver Craft Beer Week..an absolute smash hit!!! - Howe Sound Beer Blog // Jun 18, 2010 at 2:47 pm
[...] was proud to be involved as one of the presenters introducing our ‘Three Beavers Imperial Red Ale” discussing our ambush “beaver” marketing strategy and the ales timely [...]