Steam Whistle Unveils Retro Electro

TORONTO, ONSteam Whistle Brewery, long lauded for being one of Canada’s most environmentally friendly breweries, is continuing that green theme with their latest project, a “100% green electricity hot rod beer truck” that’s been dubbed Retro Electro.

Fittingly unveiled to the public at this past weekend’s Green Living Show in Toronto, the truck is described in a recent press release as follows:

Retro Electro, a 1958 Chevy Apache Pickup 1/2 ton short box with side step, retrofitted with a high-efficiency AC motor capable of generating 465 foot-pounds of torque, is on par with the power of any gas-guzzling muscle car; yet emissions-free as it is Bullfrogpowered® with 100 per cent BC wind power. This will be no coddled show car for the brewery, but a beer-hauling workhorse and daily ride for Steam Whistle’s resident manager, Mike Kiraly, the brains behind the Retro Electro project. Although the electric motor means this wind-powered hot rod will cruise in silence, it’s sure to make a whole lot of noise with car enthusiasts, beer drinkers and supporters of the environment.

More information on the refurbished truck, including a series of videos documenting the project from start to finish, is available on a special Retro Electro microsite.

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