Beau’s and Muskoka Receive Kudos for Their Packaging
On September 13, 2011 At 9:00 am
Responses : Comments are off for this post
VANKLEEK HILL, ON & BRACEBRIDGE, ON – Beau’s All-Natural Brewing and Muskoka Brewery have both garnered positive attention for their beers, but recently, they’ve also gotten praise for their packaging and branding.
The Beau’s All Natural 4-pack is certainly unique in the brewing industry, where the typical 6, 12 or 24 carrier for 341 ml industry-standard bottles dominates. It features four custom 600 ml brown glass bottles embossed with the Beau’s logo, tied with a simple ribbon decorating a cardboard carrier. The thick cardboard is die-cut and two-colour print, and features information about the packaging and the brewery, collector’s points, and even contact information for local cab companies. The package also emphasizes environmental sustainability, with 17.3 % more beer than a 6-pack, and less waste because fewer bottles, labels and caps are used. Additionally, the 4-pack features treeless paper labels, crown cap bottles (which can be used more times than twist-offs), and non-bleached cardboard that is 100% recycled (75% post-consumer) and totally recyclable.
Meanwhile, Muskoka has gotten attention from the well-regarded packaging design blog Lovely Package, which put a spotlight on the recent redesign of their full product line as spearheaded by design agency Rethink:
A new design was created with a handcrafted, simple, and vintage feel to represent the brewery. All elements of the packaging were then completely re-designed, combining the new logo with unique illustrations and beautiful colours that would really pop on shelves. In addition the IPA was re-branded, introducing Mad Tom as a character that would add personality to the flavourful product.