Competetor Complaint Shuts Down Beau’s Beer Delivery Service
On November 24, 2011 At 9:53 pm
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VANKLEEK HILL, ON – The beer delivery service launched today by Beau’s All-Natural Brewery has been shut down by the Alcohol & Gaming Commission of Ontario (AGCO) due to a complaint by a competing brewery.
As explained in a press release and blog post, the Buy Your Beau’s Online (BYBO) project – which was providing home delivery of Beau’s products in Ottawa and offering both employment and financial support to at-risk youth via the charity Operation Come Home – was originally given approval to operate.
But following the complaint by the as-yet-unspecified competitor, the AGCO ordered an immediate end to the service, telling Beau’s that the wording of the standard Home Delivery License issued to Operation Come Home only allows for the delivery of alcohol purchased from the LCBO or The Beer Store – the former a provincial Crown corporation, and the latter a private partnership owned by Ontario’s three largest breweries.
From the press release:
“Stipulating that delivery services can only buy from The LCBO or The Beer Store doesn’t seem fair,” says Beau’s All Natural co-founder Steve Beauchesne. “If a delivery service can buy alcohol from a retail store owned by Molson and Labatt’s — which is what The Beer Store is — why not from our retail store? Our customers should be able to make that choice.”
“If you read the Special Occasion Permit License microbreweries and wineries are included, so I’m inclined to read the Home Delivery License as an accidental omission in the wording that needs updating,” explains Beauchesne. “One of our competitors was obviously looking for loopholes to have the service shut down. The unfortunate result is the end of a service that would have benefitted the Ottawa community.”
It has not been announced if Beau’s or Operation Come Home will be attempting to appeal this matter, or if any further action will be taken.