Molson Pulls High Alcohol Beer from Alberta Market
On February 18, 2012 At 3:00 pm
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Carling Black Label Big 10 is a 10.1% abv lager packaged in 1.18 litre (40 oz.) bottles that are sold in corner stores for just over 5 dollars. The high alcohol content means that a single container is roughly equivalent to seven 355 ml cans or bottles of standard strength beer, and that combined with the low price point and ease of accessibility has made the brand popular in areas where alcohol-associated violence is prevalent.
Shipments of Black Label Big 10 to retailers in Alberta have stopped, and once the current supply has sold through, it will no longer be available in the province.
It’s unknown, however, if Molson intends to drop the brand – or similar strong discount brands, such as Molson Dry 10.1 – in other provinces where they are available.
[Photo from cbc.ca]