Molson Coors to Launch Coors Light Iced T in Canada
On March 15, 2012 At 12:30 pm
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TORONTO, ON – Molson Coors Brewing has announced that Coors Light Iced T, the first ever extension to the Coors Light brand, will be launched in Canada next month.
First announced in a meeting with industry analysts in New York City last week, the new brand was debuted yesterday at media tastings in Toronto and Montreal in advance of the upcoming roll-out.
A 4% abv light lager infused with natural lemon and caffeine-free tea flavours, Coors Light Iced T will initially be brewed and sold exclusively in Canada. It will be available in both bottles and cans, and is set to hit beer and liquor stores across the country starting in the first week of April.