Labatt Adds Cider to Alexander Keith’s Line-Up

HALIFAX, NS – As sales of traditional mainstream beer brands continue to stagnate, Canada’s larger breweries are increasingly looking for ways to attract customers who prefer other alcoholic beverages. This is most often being attempted with flavoured beers, such as the various lime brands that were launched several years ago or the upcoming Coors Light Iced T. But in a new twist, the latest entry into this corner of the market from Labatt Breweries isn’t a beer at all.

Launched last week with very little fanfare or promotion, Alexander Keith’s Original Cider is the first entry from a major Canadian brewery into the burgeoning cider market (although it will soon be joined on the shelves by the previously announced Seagram Cider from Brick Brewing). It’s described on its packaging as follows:

The crisp, refreshing taste of Alexander Keith’s Original Cider is made to share. Crafted with the same attention to detail as Alexander Keith’s fine beers, this apple cider has just the right balance of sweet and tart. Best served over ice, cheers!

Alexander Keith’s Original Cider is made in the US by Labatt’s corporate sibling Anheuser-Busch, but sales appear to be limited to Canada at this time. Six-packs of bottles and single cans are available now at the LCBO in Ontario, with distribution details for other provinces still to be confirmed.

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Comments

  1. I am a huge fan of Strongbow and ciders in general but this is now officially my favourite drink…. it’s so delicious!!!

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  2. Good to see Keith’s is staying true to it’s Nova Scotian roots… new product made in the US and only available in Ontario. Alexander would be proud.

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  3. If Brick qualifies as a “major” Canadian brewery, then didn’t Big Rock beat them to the market with Rock Creek Cider by several years?

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    • CBN

      Good point, Bobby – I’d completely forgotten about Rock Creek.

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  4. How is Kieth’s a “major Canadian brewery”?
    They are owned by AB and this “cider” is made in St.Louis?
    Let’s call a spade a spade.

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  5. fin

    Good to see Keith’s is staying true to it’s Nova Scotian roots… new product made in the US and only available in Ontario. Alexander would be proud. yup

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  6. Keith’s is staying true to it’s Nova Scotian roots… new product made in the US and only available in Ontario

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