Big Rock Unveils New Packaging For Core Brands
On January 7, 2014 At 1:00 pm
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CALGARY, AB – Following several weeks of hints and teaser images, Big Rock Brewery has unveiled fully redesigned graphics and packaging for its line-up of year-round brands.
Debuted last week via a special Big Rock Reveal website, the new labels and packages for Big Rock’s Grasshopper Wheat Ale, Traditional Ale, Warthog Mild Ale, India Pale Ale, Saaz Republic Pilz, Scottish Heavy Ale, McNally’s Extra and Honey Brown Lager feature completely new artwork and design.
The relaunch also includes a new style of bottle that features a pry-off rather than twist-off cap, and a less tapered shape that can be cleaned for refilling without the use of caustic chemicals, making it more environmentally friendly.
The new Big Rock packages are rolling out now in all markets where the brands are available. Select 6 and 12 packs include a free branded bottle opener for a limited time.