Wild Rose Launches New Branding, New Beers & New Mixed Pack

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CALGARY, AB – With two new beers, a new sampler pack, and a completely revamped look for its full brand line-up all being launched in the last two weeks, it’s been a busy February for the Calgary’s Wild Rose Brewery.

The new Wild Rose Anthology 12-pack features three bottles each of three established Wild Rose brands – Velvet Fog, Wraspberry Ale and IPA – along with the new Electric Avenue. The latter is a 5% abv golden lager with a “perfect blend of malt flavours,” a “wide-open aroma with a crisp, dry finish,” and a name inspired by the infamous district of the same name that dominated Calgary’s nightlife scene in the late 80s and early 90s.

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Also new from the brewery is Tuff Beer,a 4.5% ale brewed in collaboration with Fraser Tuff, the morning show host at Calgary’s X92.9 FM. Available in a limited run of 650 ml bottles, proceeds from the sale of Tuff Beer will be donated to The Canadian Music Therapy Trust Fund.

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