TORONTO, ON – At a gala event last night in Toronto, the LCBO handed out this year’s Elsie Awards, honouring the top suppliers and agents in Ontario’s beverage alcohol marketplace.
Of the 27 awards handed out, 8 went to winners in the beer and cider market category, including the following:
BEST SPECIAL EVENT: Southern Cliff Brands – Pommies Apple Tree Giveaway
ENVIRONMENTAL COMMITMENT: Beau’s All Natural Brewing Co.
BEST INTEGRATED MARKETING PROGRAM: Carlsberg – Somersby “How Do You Like Them Blackberries?”
BEST NEW PRODUCT LAUNCH: BEERS: Mill Street Brewery – Mill Street Summer Sampler
PARTNERSHIP IN TRAINING AWARD: Six Pints Specialty Beer Co. – The Beer Academy
PARTNERSHIP AWARD: BEERS: Andrew Kellen – Labatt Breweries of Canada
AGENT/SUPPLIER OF THE YEAR AWARD: MAGNUM (Small Companies): Beau’s All Natural Brewing Co.
AGENT/SUPPLIER OF THE YEAR AWARD: IMPERIAL (Large Companies): Molson Coors Canada