Central City Reveals New Label for Detective Saison

centralcity_detectivesaison_newlabel

SURREY, BC – In an impressively quick example of damage control, Central City Brewers + Distillers has unveiled a new label for its seasonal brand Detective Saison just a week after the original had to be withdrawn over copyright concerns.

As reported here on CBN last week, the original label design featured a character that appeared to be a nearly exact copy of Deena Pilgrim from the comic book series Powers. The new label features a new and unique version of the character – full name “Detective Sarah Saison” – that was created by artist Ron Fiedler of Barnstorm Creative.

This redesign has allowed the brewery to officially launch its line of “character-based” seasonal beers that tie into a gritty comic book inspired “mythical story of Central City” to be told via the Central City website and social media accounts.

The re-labelled Detective Saison will be available at BC Liquor locations and select private liquor stores in British Columbia in early April, retailing for $5.60 per 650 ml bottle. The next installment in the series – Mayor Kölsch – is expected to follow soon after.

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  1. This is actually a far superior label than original anyway!

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