Rickard’s Radler Coming Soon as New Summer Seasonal
On March 19, 2015 At 2:00 pm
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TORONTO, ON – After two years of offering Rickard’s Shandy as a summer seasonal, Molson Coors Canada is making a switch to a new citrus-flavoured beer as the Rickard’s warm weather brand for this year.
Rickard’s Radler is a 3.2% abv blend of lager, grapefruit & lemon juices, and other natural flavours. Intended to be a “light and crisp homage to the German cyclists of the 1920s,” it’s described as being well-suited to enjoy “after a long ride in the sun or on a lazy, hazy afternoon.”
Rickard’s Radler will be officially launching on April 1st, with format and availability varying by province. Follow the Rickard’s Facebook page for more details.