The Growler Announces New Issue, Institutes Cover Price
On February 23, 2016 At 4:15 pm
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VANCOUVER, BC – The fifth issue of The Growler – a quarterly guide to British Columbia’s craft brewing scene – is being released next week throughout the province.
Officially numbered “Volume 02, Issue 01”, this new edition is also the first to have a cover price, as the previously free publication will now cost $2 at breweries, liquor stores, and other independent retailers, and $4.99 on newsstands.
The change is briefly explained by editor Stephen Smysnuik in an announcement on the magazine’s website as follows:
Would we’ve liked to keep The Growler free? Yes, but the media landscape in 2016 makes it next to impossible to rely solely on print advertising. If we don’t do this, The Growler probably won’t exist in a year and a half. And we’d like to stick around, if you’ll have us.