TORONTO, ON – Molson Coors has announced that following its launch last year as a draught-only brand in Canada, Belgian Moon – a rebranded version of the wheat beer known as Blue Moon in the U.S. – will soon be available in retail stores across the country.
Developed by brewmaster Keith Villa at the Coors Sandlot Brewery more than 20 years ago, Belgian Moon is described as follows:
Inspired by the flavourful Belgian Wits of Belgium, but created with a twist, including using Valencia orange peel instead of the traditional tart Curaçao orange peel for a subtle sweetness, and with oats added for a creamy, inviting finish.
Belgian Moon will be available in 6-packs of 355 ml cans and single 473 ml cans at Canadian beer and liquor retailers, with release date, format availability and pricing varying by province.
For more details, see the Belgian Moon website, Facebook page and Twitter feed.