District Brewing Announces Rebranding & New Beer Line-Up
On November 18, 2016 At 5:00 pm
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REGINA, SK – District Brewing has announced details of a rebranding initiative that will see the discontinuation of its flagship brand and the launch of a core line-up of four new beers.
According to District’s general manager Joe van Heerden, the brewery will be retiring Müs Knuckle Lager due to legal issues raised earlier this year by Moosehead, and has decided to take the opportunity to build the District brand as a whole rather than focusing on one or two products.
To that end, the brewery is launching four new lagers – Festbier Märzen (5.3% abv, 25 IBU), German Pilsner (5.0% abv, 25 IBU), Bavarian Dark (5.0% abv, 23 IBU), and West Coast Wheat (4.6% abv, 15 IBU) – in 355 ml cans and on draught.
The new beers will available in stores and bars by December 1st, and remaining stock of Müs Knuckle will go on sale for the rest of the year before it’s withdrawn from the market completely in January.