Waterloo Brewing Launches New Branding & Updated Website

KITCHENER, ON – Waterloo Brewing has revealed a new look for its line-up of core and seasonal brands, as well as a new and more consumer-focused website.

The newly designed cans for Waterloo Dark, Waterloo Amber, Waterloo Pilsner and Waterloo IPA prominently feature an updated version of the iconic boar’s head logo that first appeared on Waterloo Dark in 1984. Seasonal brands including the recently launched Citrus Radler also sport a refreshed look.

“Though there are many stories surrounding the boar’s head, to us it stands for the exacting quality standards we stubbornly refuse to compromise,” said Waterloo’s Brewmaster Gary Matthews in a press release. “Every one of our core Waterloo craft beers was awarded a gold medal for product quality at Monde Selection in Belgium, the global standard for excellence in product quality.”

Full details about all Waterloo brands and their new look can be found on the relaunched website, which also includes on online store selling clothing and other merchandise with the new branding.

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