McAuslan Announces Launch of McAdam Urban Cider

MONTREAL, QCMcAuslan Brewery has announced the debut of its first entry into the increasingly popular cider category.

McAdam Urban Cider – named after John McAdam, “the Scotsman who paved the way with asphalt, today’s ubiquitous symbol of urbanization” – is a “crisp, balanced” 4.7% abv cider made using Quebec-grown apples, including a portion harvested from a small urban orchard on McAuslan’s land in Montreal’s Saint-Henri neighbourhood.

“The concept of cider has been brewing at McAuslan for some years now,” says McAuslan’s Vice-President and Director General, Philippe Jaar, in a statement. “After we planted our very first apple trees, we spent two years not only designing and building the new cidery, but also—and above all—researching and developing the end product. With close to 30 years of history and passion for good taste under our belts, we’re still innovating, and we’ll always be proud of what we produce.”

McAdam Urban Cider will be available in 473 ml cans at grocery and convenience stores throughout Quebec starting the week of September 25th.

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