August 2nd, 2010
FREDERICTON, NB – Alcool NB Liquor (ANBL), the provincial liquor agency in New Brunswick, has recently launched MyWorldOfBeer.com, an online resource for beer drinkers in the province.
The main focus of the site is the beer review feature that allows registered members to rate beers that are available at ANBL outlets, as well as those available outside of the province.
The site also features news on new beer arrivals and promotions, tips on beer and food pairing, and a “Beer 101″ section that provides information on everything from ingredients and brewing methods to the history of beer and brewing in various countries around the world.
Categories:Beer on the Web· New Brunswick
June 22nd, 2010
ST. JOHN, NB – As first reported earlier this month, Moosehead Breweries have been developing a new flavoured light lager to complement their Moosehead Light Lime brand. The flavour was initially kept under wraps, but last week it was announced that the beer would be Moose Light Blackberry.
In addition to developing the beer and related branding and packaging at a much faster than usual pace, Moosehead’s Director of Marketing Ray Gracewood has been revealing the behind-the-scenes processes and details of the creation of the brand on the brewery blog, Moose Calls.
Moose Light Blackberry will be released later this week, with distribution initially limited to New Brunswick and Prince Edward Island, where it is planned to be available until September.
Categories:Beer Releases· New Brunswick· Seasonal Beers
June 8th, 2010
FREDERICTON, NB – As first reported back in April, Picaroons Brewing has just released their summer seasonal beer, Melonhead.
Originally released last year as a limited draught-only beer, the watermelon flavoured ale is available this year in bottles at NB Liquor stores, as well as on draught.
Categories:Beer Releases· New Brunswick· Seasonal Beers
June 5th, 2010
ST. JOHN, NB - The New Brunswick Business Journal reports that Moosehead Breweries are developing a new flavoured light beer to complement their popular Moosehead Light Lime, although it has yet to be announced what the flavour will be.
According to the article, the beer and all related packaging and branding is being developed on a shorter than usual timeline:
Moosehead typically spends six months to a year developing a new product, but this summer it’s hoping five to six weeks will be enough.
The company is planning to launch a flavoured light beer by the end of June, which means a compressed timeline for everything from discussions with the liquor corporation to marketing, packaging and design decisions. Not to mention the small matter of choosing a flavour and brewing the actual beer.
An announcement regarding the flavour of the beer and other details is expected later this month.
Categories:Brewery News· New Brunswick
April 16th, 2010
FREDERICTON, NB – Picaroons Brewing is preparing to release two summer beers in the next couple of months.
The first is the return of their Dooryard Summer Ale, which will come out on Earth Day, April 21st. It’s described as a combination of “the wheat beer traditions of Germany and Belgium with our English open fermentation process. The result is a vibrant, refreshing summer ale highlighted by gentle spice and citrus notes.”
Following on June 1st will be Melonhead, a melon-flavoured wheat beer that was available as a limited draught-only release last summer. This year, it will be available in bottles as well as kegs.
For more information on these and other Picaroons beers, check out Picaroons Pub, the brewery’s social media hub.
Categories:Beer Releases· New Brunswick· Seasonal Beers
February 23rd, 2010
FREDERICTON, NB – Picaroons Traditional Ales will be releasing this year’s edition of their winter seasonal Maple Cream Ale on Monday, March 1st.
It’s described by the brewery as follows:
This brown cream ale is conditioned as a lager and brewed as an ale. The result is a beer that is well-endowed with rich malt flavours and the bitter/sweet accent of pure New Brunswick maple syrup.
Maple Cream Ale will be available at Alcool NB Liquor stores throughout the province, starting with Fredricton on Monday, and reaching other areas through the rest of the week.
Categories:Beer Releases· New Brunswick· Seasonal Beers
January 13th, 2010
FREDERICTON, NB – Northampton Brewing/Picaroon’s is preparing to release their Feels Good Imperial Pilsner to ANBL stores next month.
The beer was created last year as a collaboration with FeelsGood.ca, a website/forum for Fredericton’s music and arts community. It’s been available on tap at several pubs around Fredericton, and at live Feels Good events, but this will be the first time it’s available in bottles.
The beer is described on the label as “a surprisingly light Imperial Pilsner which embodies Feels Good by inspiring the creative pursuits of those who love beer.”
Categories:Beer Releases· New Brunswick
October 2nd, 2009
Molson Coors Canada have launched a new brand extension to their flagship Molson Canadian lager.
Molson Canadian 67 is a light beer brewed to 3.0% abv with 67 calories, which the press release notes is “half the calories of a glass of wine or a single mixed drink and one-third fewer calories than light beer.”
Also from the press release:
Molson Canadian 67 is specially brewed for Canadian beer tastes by blending two-row malted barley, a touch of wheat, and a triple hopping method using four different varieties of hops. The result is a light beer with rich colour, creamy foam, and the clean flavour you expect from other light beers with only two-thirds the calories.
Molson Canadian 67 has been launched in Ontario and Atlantic Canada to start, with a roll-out to other provinces planned to follow by the end of November.
Categories:Beer Releases· New Brunswick· Nova Scotia· Ontario· Prince Edward Island
September 8th, 2009
FREDERICTON, NB – The CBC reports that sales have been on a steady decline for Selection Lager and Selection Light, the two private label beers brewed by Moosehead for the government owned NB Liquor chain.
After combined sales of 26,677 12-can cases of the brands in the 19 days of March that they were available, sales dipped just over 18,000 cases in April and May, and continued to decline throughout the summer, slumping to only 10,500 cases in August.
Most notably, only 4 cases of the brands were sold on Labour Day in three of the six NB Liquor outlets that were open for the holiday.
Despite the relatively poor showing for the two discount brands, which the government agency launched in an effort to stem the tide of New Brunswickers driving to Quebec for cheaper beer, NB Liquor spokesperson Nora Lacey tells the CBC that they consider the brands a success, and will continue to market them for the foreseeable future.
Categories:Brewery News· New Brunswick
September 3rd, 2009
MONCTON, NB – Pump House Brewery marked their 10th anniversary today with a celebration featuring the ceremonial tapping of a special anniversary beer by Ray Auffrey, the man who bought the first beer from the original brewpub location 10 years ago.
Now in two locations – the original brewpub in downtown Moncton, and a larger bottling brewery and restaurant to the north – Pump House is one of Atlantic Canada’s most successful small breweries, with awards including the Brewery of the Year honour at the 2005 Canadian Brewing Awards.
Pump House produces 5 bottled beers, with distribution to most provinces, and offers 8 year-round beers and a number of one-offs and seasonals at the brewpub.
Categories:Brewery News· Brewpub News· New Brunswick
