Brick Red Cap Ale Moves to Industry Standard Bottle
On February 10, 2009 At 11:24 pm
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WATERLOO, ON – Brick Brewing are relaunching Red Cap Ale in industry standard longneck bottles after selling it in old style stubby bottles for the last 7 years.
Originally brewed by the now defunct Carling, Red Cap was Canada’s most popular beer brand through much of the 1950s and 1960s, owning almost half of the market at one point. Brick acquired and revived the brand in 1994, and started packaging it in the classic stubby in 2002 to further Red Cap’s retro image.
According to President and CEO George Croft, the move back to the standard longneck bottle is being done “as part of our on-going commitment to deliver sustainable cost reduction.”