Labatt Suing Brick Over Red Baron Packaging
On May 19, 2009 At 9:36 am
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WATERLOO, ON – Brick Brewing announced today that it has received a Statement of Claim commenced by Labatt Breweries claiming that the recently redesigned packaging for their Red Baron Lager is too similar to the packaging of Brava Lager, a brand brewed by Lakeport Brewing which has been owned by Labatt since 2007.
Labatt is seeking an injunction against Brick as well as damages or an accounting of profits from Brick’s sales of Red Baron since adopting its new packaging. Labatt is claiming that the colour scheme and bottles are too similar to Brava and this could result in irreparable harm to the Brava brand.
George Croft, Brick’s President & CEO said “Their claim is without merit, we do not believe consumers are being confused and we tried to talk through the situation with Labatt and avoid an adversarial relationship. Brick is disappointed that despite our best intentions, Labatt has launched this lawsuit. Notwithstanding the differences in packaging, based on The Beer Store retail layout and policies, consumers normally have to ask for Red Baron by name, which makes confusion over packaging seem unlikely.”