Miller Genuine Draft Launching Plastic Bottle in Ontario
On June 10, 2009 At 11:50 pm
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TORONTO, ON – Miller Canada in partnership with Molson announced today that Miller Genuine Draft will be released in 473 ml clear plastic bottles, which will be available at the LCBO for $2.50 each.
The move is intended to make the beer easier and safer to transport, and easier to bring/sell at locations and events where glass bottles and cans are not practical or not allowed.
The announcement also noted that the plastic bottle version of MGD will be available at Toronto Raptors games at the Air Canada Centre starting this fall.