SURREY, BC – To coincide with this week’s start of the 2009 Canadian Football League season, Russell Brewing have relaunched BC Lions Lager, the only beer to be officially branded with a CFL team name and logo. The beer is available now in 12-pack cans at government and private liquor stores throughout the province of BC.
The brewery and the team have also partnered on an Ultimate Fan Contest with a two-part prize package:
Part One – Home Game Experience
The winner (and guest) will receive a deluxe home game experience on Friday September 4th where the BC Lions take on the Montreal Alouettes. The winner will be hosted in the Russell Brewing Suite and meet the Felions and will receive a bag full of BC Lions swag and sideline passes.
Part Two – Away Game Experience
Ten days later, the lucky winner will be off with the BC Lions for the ultimate all-expense-paid road trip to Montreal for a re-match against the Alouettes on Sunday September 13th. The winner will receive airfare to and from the game, two night’s accommodation in the same hotel as the team, pre-game meal with the team, sideline passes and two tickets to the game.
For more information, visit www.beerofchampions.com.