Sales Dropping for NB Liquor Selection Beers

selection_lagerFREDERICTON, NBThe CBC reports that sales have been on a steady decline for Selection Lager and Selection Light, the two private label beers brewed by Moosehead for the government owned NB Liquor chain.

After combined sales of 26,677 12-can cases of the brands in the 19 days of March that they were available, sales dipped just over 18,000 cases in April and May, and continued to decline throughout the summer, slumping to only 10,500 cases in August.

Most notably, only 4 cases of the brands were sold on Labour Day in three of the six NB Liquor outlets that were open for the holiday.

Despite the relatively poor showing for the two discount brands, which the government agency launched in an effort to stem the tide of New Brunswickers driving to Quebec for cheaper beer, NB Liquor spokesperson Nora Lacey tells the CBC that they consider the brands a success, and will continue to market them for the foreseeable future.

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  1. And somehow this is a surprise? A typical government success. 1100 HL to zero in months flat, it has government written all over it.

  2. Rich, i totally agree upon this issue… i mean, come on… it sometimes makes me wonder why the government never even tries to hide their tracks ;p anyways, more info about these things, are on my news blog if anyone is interested :) :) leave a comment if you want, and join the discussion!

  3. Well I’m sure you’ve heard stories about government here in Toronto recently. I still have trash that hasn’t been picked up, and they’ve been caught talking about how they’re manipulating the system in order to get overtime.

    Hopefully it allows for business to take advantage of great marketing opportunities and to push over these large lazy breweries that shove out factory beer.