Moosehead Breweries and Boston Beer Company Announce Distribution Deal
On February 24, 2010 At 4:35 pm
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TORONTO, ON – At a news conference today in Toronto, Boston Beer Company Founder Jim Koch and Moosehead Breweries President Andrew Oland announced a five-year distribution agreement that will see Moosehead and its subsidiary, The Premium Beer Company, assuming Canadian distribution of Boston Beer’s portfolio including its flagship brand Samuel Adams Boston Lager.
Previously distributed in Canada by Sleeman Breweries, Boston Lager will be available in all ten provinces via Moosehead/Premium, and will be offered in both bottles (355 ml) and kegs (30 and 58.6 litre). Popular seasonal beer Samuel Adams Summer Ale will follow this summer, also in bottles and kegs, with other seasonal offerings and variety packs being considered for future release. All Samuel Adams beer sold in Canada will continue to be brewed by Boston Beer in the United States.
Moosehead Breweries and Boston Beer Company are the largest independent and fully domestically-owned brewing companies in Canada and the U.S. respectively, with Moosehead being owned by the Oland family since its founding in 1867.