MONTREAL, QC – Details have been announced for the 17th edition of the Mondial de la bière, Montreal’s acclaimed annual beer festival, which will be taking place on June 2nd to 6th, 2010.
The full press release appears below:
Beers from Belgium, Brazil and Italy are honored:
TRADITION, EXOTISM and AUDACITY!
The Mondial de la bière, the most important festival of international beers in North America, announces its 17th edition which will assuredly please all with its many flavor-filled discoveries! For 17 years now, the Mondial de la bière is proud to be contributing to Quebecers’ taste for beer and continues on its mission to reinstate beer’s noble status.
The Mondial de la bière will take place between June 2nd and 6th, 2010 at the Windsor Station and Courtyard, located at 1160 des Canadiens-de-Montréal street (de la Gauchetière West), from Wednesday to Saturday, 11:00 a.m. to 10:00 p.m. and Sunday from 11:00 a.m. to 8:00 p.m.
In 2009, 80,000 people attended the Mondial de la bière; an increase of 9.4% compared to the preceding edition. To avoid line-ups, beer lovers can purchase the presale Package deal Plaisir on our Web site and obtain guaranteed access at the VIP door.
A recognized trend
During the last five years, the organizers, experts and brewers have noticed that Quebecers’ taste for beer has evolved considerably: they’re more open-minded and audacious in their choice of beers; they’re more willing to try new beers and have a higher interest in beer and food pairings. The Mondial de la bière has adapted its service offer according to this new trend, by focusing on its educational segment and the quality of local and foreign products.
Belgium, Brazil and Italy featured at the Petit Pub
Visitors in search of flavor-filled discoveries will inevitably stop at one of the Petit Pubs and find many beers coming from outside the province of Quebec. On the tasting program: Canadian, American, German, Italian and Brazilian beers! Exclusively at the Petit Pubs, there are nearly 180 registered beers to this day, 86 of which have never been presented at the festival before! Belgium stands out with its 39 beers (37 new additions) coming from the following breweries: BRASSERIE BRUNEHAUT (Abbaye de Saint Martin Blonde, Abbaye de Saint Martin Dark, Abbaye de Saint, Amand Blonde, Mont St-Aubert Blonde, Abbaye Saint Martin Noël), BRASSERIE JANDRAIN-JANDRENOUILLE (IV Saison, V Cense), BROUWERIJ CONTRERAS (Valeir Blond, Valeir Divers, Valeir Extra), BROUWERIJ DE DOCHTER VAN DE KORENAAR (Noblesse, Bravoure, Embrasse, L’Enfant Terrible, Courage), BROUWERIJ DE VLIER (Kessel Blond, Kessel 69, Kessel X-mas), BROUWERIJ SMISJE (Smisje Dubbel, Smisje Tripel, Guido, Wostyntje, Special), BROUWERIJ T’GAVERHOPKE (‘T Gaverhopke Extra, ‘T Gaverhopke Singing Blond), GULDENBOOT (Witte Spelt, Wilde Vruchten, Boekweit Bruin, Broekweit Blond), HUISBROUWERIJ SINT CANARUS (Sint Canarus Tripel, Potteloereke) and MICROBROUWERIJ ACHILLES (Serafijn Blond, Serafijn Donker, Serafijn Tripel, Serafijn Grand Cru, Celtic Angel, Serafijn Heksemiebier).
The United States will also have an important place at the Petit Pubs: ALLAGASH BREWING CO. (Allagash Black, Allagash Four), AVERY BREWING CO., BIG AL BREWING CO. (Irish Red, Papa Charlie’s Pale Ale, India Pale Ale), BOSTON BEER CO. (Samuel Adams Utopias 2009), DOGFISH HEAD CRAFT BREWERY, GREAT DIVIDE BREWING CO. (Espresso Oak Aged Yeti, Saison), KUHNHENN BREWING CO. (White Devil, DRIPA Double, Kuhnhenn Imperial Flanders kriek, Winter Wonder Lager, Mayhem-Belgian), LEFT HAND BREWING CO. (400 Pounds Monkey IPA), MAUI BREWING CO., NEW BELGIUM BREWING CO. (La Folie, Trippel, 1554), NEW HOLLAND BREWING CO. (El Mole Ocho, Imperial Hatter, Full Circle Kölsch), ROGUE ALES (John John Juniper Pale Ale, OREgasmic Ale) and STONE BREWING CO. (Sublimely Self-Rightenous Ale, Stone Cali-Belgique IPA).
The province of Ontario will be well represented by BLACK OAK BREWING CO. (Black Oak Nutcracker Porter, Black Oak Double Chocolate Cherry Stout, Black Oak Summer Saison), HOCKLEY VALLEY BREWING CO. (Hockley Dark, Hockley Stout, Hockley Black and Tan), MUSKOKA COTTAGE BREWERY (Muskoka Cream Ale, Muskoka Pilsner Light, Muskoka Premium Lager, Muskoka Hefe Weissbier, Muskoka Dark Ale) and NEUSTADT SPRINGS BREWERY (Texas Tea Honey Stout).
The Mbeer School of Beerology
In 2006, the Mondial de la bière created the MBeer School of Beerology to offer beer lovers the experience and opportunity of refining their beer tasting knowledge. Indeed, expert teachers Mario D’Eer, Guy Levesque, Tony Forder and Serge Noël, well known in the beer industry, will be at the Mondial de la bière to advise visitors and offer an initiation class on Sunday, June 6th. For a six hour period, participants will learn about the different existing beer styles, how to taste and recognize their distinctive aromas. The class is divided in theoretical presentations and four group tasting exercises. A certificate will be emitted after succeeding the examination. To register to this special class, write to firstname.lastname@example.org
The MBeerconference (6th edition), the finial of the Mondial de la bière of Montreal’s professional segment, attracts many of the beer industry’s professionals from around the world. This year and for the first time, the MBeerconference will be open to the public! Averaging from 6 to 10 coupons per conference, beer lovers will be able to attend the conferences of, among others: Christian Bauweraerts (Belgium), Founder of Achouffe Brewery, Philippe Gaïani (France), Beer Cocktail Specialist, Conrad Seidl (Austria), Beer Writer and Journalist and Eric Wallace (United States), President and Co-Founder of Left Hand Brewery.
Quebec’s brewpubs will be represented by le Broue Pub Brouhaha, Benelux – Brasserie artisanale et café, Brutopia, La Taverne du Cheval Blanc (new exhibitor in 2010). Les 3 Brasseurs and le Saint-Bock from Montreal as well as le Trou du diable from Shawinigan. As for the Quebec microbreweries: Au Maître Brasseur (Laval), le Broadway Pub (Shawinigan), la Microbrasserie St-Arnould (Saint-Jovite), À la Fût (Saint-Tite), Dieu du Ciel! (Saint-Jérôme), Les Brasseurs RJ (Montréal), Brasseurs du Nord (Blainville) as well as Distribière representing, among others, À l’abri de la tempête (Île-de-la-Madeleine), la Barberie (Quebec), les Bâtisseurs Indépendants (Montreal), le Bilboquet Microbrasserie (Saint-Hyacinthe), La Chouape (Saint-Félicien), la Microbrasserie Charlevoix (Baie-Saint-Paul) and la Microbrasserie du lièvre (Mont-Laurier).
Let’s not forget the participation of the Ontarian microbrewery Beau’s All Natural Brewing Co., winner of a gold medal with its Festivale during the Mondial de la bière, Strasbourg – Europe’s MBeer professional Contest.
One international exhibition will also be at the Mondial: Pianeta Birra (Rimini Fiera) of Rimini, Italy.
Since not only beer is offered at the Mondial de la bière, visitors will also have the opportunity of discovering unctuous beverages from Cassis Mona et filles, Intermiel, Miel Nature and La Vinerie du Kildare
To accompany your tastings, you can feast on servings from Expérience Kangourou, Frites Alors!, Gourmet International (new participant this year!) Kévy, Pain Voyageur and Restaurant et Taverne Magnan
The Fédération des producteurs de lait du Québec will enchant you with its Quebec Cheeses Boutique where master cheese makers are invited alternatively to offer festival goers a cheese tasting experience.
For a fifth year, the jury of international experts of the renowned MBeer professional tasting Contest will award one platinum medal and 10 gold medals. The medal awarding ceremony will take place at the Media-Group area on Friday, June 4th at noon. As for the Public Contest medals, they will be awarded at the festival’s closing, on Sunday, 6:00 p.m..
In a connected project, the Mondial de la bière has developed the Quebec Beer Trek; a map in which you will find various locations dedicated to beer. Beer lovers will be able to purchase the 7th edition of this map on the month of May 2010, in Quebec specialized convenience stores (Dépanneurs) or on the Mondial’s Web site. An essential tool to plan your next holidays in Quebec.
The collaboration of the Mondial de la bière with Éduc’alcool and Point Zéro 8 shows once again the importance granted to the visitors’ responsible drinking awareness. Special thanks to our faithful hotel partners: the Fairmount Queen Elizabeth and the Dauphin Montréal centre-ville/palais des congrès hotel.
Mondial de la bière… in brief
Date: June 2 to 6, 2010
Schedule: from Wednesday to Saturday, 11:00 a.m. to 10:00 p.m., Sunday between 11am and 8pm.
Location: Windsor Station and Courtyard (indoors and outdoors), 1160, des Canadiens-de-Montréal Street (de la Gauchetière Ouest), Montreal (Québec) Canada
Tasting: Tasting coupon: $1
Cost of one tasting: from 1 to 5 coupons (for the majority of beers)
Quantity per tasting: 3 to 4 ounces
Glass: The souvenir glass is made to let you take one or two 4 ounce tastings.
The 2nd edition of the Mondial de la bière, Strasbourg – Europe will take place from October 22nd to 24th, 2010 at the Exhibition Park (Wacken) in Strasbourg, France.
About the Mondial de la bière
Mondial de la bière was founded in 1994. A unique festival of tasting and conviviality, the Mondial is now considered to be a gateway to Quebec and foreign brewing industries. In addition to its elaborate professional segment with the MBeerconference, the MBeer School of Beerology and the MBeer Contest, the festival also includes an educational segment for its visitors. Whether it’s through meeting with the brewers, the Public Beer Contest or Beer and Cheese Pairings Workshops, beer lovers will now have the required tools to perfect their knowledge, make new discoveries and enable beer to regain the noble image it deserves. Overseen by Jeannine Marois, the Mondial de la bière is located at the Windsor station since 2002. Over the years, the event has become the most important festival of international beers in North America and its reputation has now traveled over to many countries.