Roughneck Brewing Launches Brewmaster’s Choice Line
On September 16, 2010 At 10:41 pm
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Jim Pettinger of Sherbrooke Liquor says he’s got three new offerings: Brewer’s Choice, an IPA and a brown. Jim also says Roughneck has switched from cans to bottles.
Roughneck was previously known for two fairly mainstream brands, Drillers Ale and Pipeline Lager.
UPDATE: Jason Foster of OnBeer.org has clarified that Roughneck hasn’t launched three new beers, but only two – Brewer’s Choice Brown Ale and Brewer’s Choice IPA. Foster speculates on his blog that the Brewer’s Choice brand may be intended to represent Roughneck’s “entry into the more craft-oriented segment of the market.”