“Molson Export has been brewed for over a hundred years in honour of John Molson who founded the brewery based on values of passion, perseverance and sustained effort. We seek to more appropriately reflect the long history and tradition which contribute generously to brand depth,” explained Gayle Padvaiskas, Director of Marketing, Molson Brands.
The central ship element of the logo has therefore been redesigned to more fittingly portray the heritage of the brewery’s founder. This ship further symbolizes John Molson’s quest to source the best ingredients and brew exceptional beers. To emphasize the brand’s steeped-in-history image, the visual has evolved in favour of a richer, crisper look. A parchment cream colour has been added to the legendary red and blue to bring to the fore the refreshing aspect of Molson Export.
Officially unveiled at an event in Montreal last week, the new branding will appear on packages of Export available in stores starting October 18th, and a new advertising campaign will be launched at the same time.