Labatt Quietly Rolls Out Rolling Rock in Ontario
On February 4, 2011 At 1:08 pm
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Rolling Rock was first brewed in 1939 by the Latrobe Brewing Company of Latrobe, Pennsylvania. The brewery was purchased by Labatt in 1987, and like all Labatt-owned brands, it ultimately ended up under the ownership umbrella of multinational brewing conglomerate InBev, which sold Latrobe and Rolling Rock to then-competitor Anheuser-Busch in 2006.
With the merger of A-B and InBev in 2008, Labatt and Rolling Rock are once again owned by the same parent company, although in the interim, A-B had sold the Latrobe facility but retained ownership of the Rolling Rock brand, moving production to other A-B plants.
Even with this shared history extending over more than two decades, Labatt had not brought Rolling Rock to Canada until now. According to Labatt representative David Nicholls, the brand has “seen some good success over the past three weeks, but we need the full picture of how it’s lasting over the months and how it’s doing at retail” in Ontario before deciding if it will be made available elsewhere in Canada.