Tree and Big Rock Launch New Looks

KELOWNA, BC and CALGARY, AB – Two of Canada’s western breweries, Tree Brewing and Big Rock Brewery, have launched new looks for their brands.

Out in Kelowna, Tree is marking their 15th anniversary this year with a custom bottle for their beers sold in 6- and 12-packs:

Introduced into the market in mid-February, the new bottle features an embossed “Tree Brewing Co.” logo, and is fully recyclable and re-usable. Tree’s 6-packs will also now come in an open basket carrier so that the bottle can always be on display. Another tribute to the quality and value of the brew inside is that the new bottles require an opener – you need to earn that brew.

In Calgary, meanwhile, Big Rock is wrapping up their 25th anniversary celebrations by rolling out a new label and packaging design for their products:

When Big Rock first started brewing back in 1985, the logos of its original three beers, Bitter, Porter and Traditional Ale were all hand-painted by local Calgary artist and calligrapher, Dirk Van Wyk. Over the years, Dirk was also called upon to paint other Big Rock beer labels, including its Warthog and Grasshopper Wheat Ale. Several months ago Dirk was commissioned by the Brewery to hand-paint all of Big Rock’s labels, keeping Dirk’s original artwork, resulting in a new uniform look that pushes his artistry and Big Rock’s craft roots back into the forefront.

Each piece of art is prominently displayed on all bottles and cans within Big Rock’s family of products, and is further accentuated by a distinctive black background that frames each individual label.


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