TORONTO, ON – In an attempt to combine two of the biggest recent trends in mainstream brewing – ultra-low calorie and lime/citrus flavoured – Molson Coors Canada has unveiled Molson Canadian 67 Sublime.
A brand extension to the low-calorie but unflavoured Molson Canadian 67 – which is itself an extension to the flagship Molson Canadian – the new beer is described in a press release as follows:
Molson Canadian 67 Sublime is brewed with two-row malted barley, a touch of wheat, four different varieties of hops, and a hint of natural citrus flavours to provide a refreshing flavour combination of lemon and lime.
“We tested this formulation and concept rigorously with consumers and the response to lemon and lime was overwhelmingly positive,” says Steve Stradiotto, Brewing Specialist, Molson Coors Canada and creator of Molson Canadian 67 Sublime. “The beer is perfectly at home on the patio, the golf course, the dock or wherever consumers reach for a refreshing taste out of the ordinary.”
Molson Canadian 67 Sublime is available now in Ontario and Western Canada, and will be rolled out across the rest of the country in June 2011. More details can be found on the Molson Canadian 67 website and Facebook page.