The Beer Store to Launch New Retail Concept: The Beer Boutique
On April 20, 2011 At 3:00 pm
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TORONTO, ON – The Beer Store, the Ontario beer retail chain jointly owned by brewers Molson Coors, Labatt/AB InBev, and Sleeman/Sapporo, has announced via Facebook a new retail concept called The Beer Boutique.
In contrast to the vast majority of Beer Store locations in which customers have no direct access to product and order it at a counter similar to a fast food outlet, Beer Boutiques will be self-serve stores with a more open and inviting appearance, as shown by the concept illustration above.
The first Beer Boutique is slated to open in Toronto’s Liberty Village neighbourhood this summer. Brands available beyond those offered by the three owners will be dependent on which breweries and import agencies request listings and pay the associated stocking fees.