Muskoka Brewery Announces New Beer and New Branding
On May 12, 2011 At 2:44 pm
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BRACEBRIDGE, ON – In what looks to be the most radical revamp in their 15 year existence, Muskoka Brewery has revealed details of a new beer, as well as new packaging and design for their entire line-up.
The new product is Mad Tom IPA, a beer that has had sneak previews at various events over the last couple of months under the code name “Cabin Fever #1”. Brewed to 6.4% abv and 64 IBU, Mad Tom is dry-hopped with Cascade and Centennial hops, and described as having “a vibrant aroma, depth of flavour, and crisp citrusy undertow like no other.”
Mad Tom is being launched just in time for the Victoria Day long weekend, and will be available on draught, and in 6-packs of bottles at LCBO and Beer Store locations throughout Ontario.
In conjunction with the launch of Mad Tom IPA, Muskoka has changed the design of all of their packaging, as well as all supporting material including logo, glassware, coasters and more. For images and more details, see the Muskoka Brewery Facebook page.