Phillips Looks to Community to Choose Charity for Benefit Brew
On July 27, 2011 At 11:30 am
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VICTORIA, BC – Phillips Brewing is making plans for a third annual benefit beer for a local charity, and for the first time, the brewery is asking the community to help select a worthy charity to support.
From the press release:
Phillips will design and produce a short-run specially-crafted beer complete with a custom label for the chosen group. The campaign is aimed at both raising awareness, and providing financial support by donating the net proceeds of the benefit brew to the chosen cause.
Charities can be nominated online at www.phillipsbeer.com/benefitbrew. Nominations are open for 3 weeks from August 1st-21st. On September 8th a short-list of 10 applicants will be announced, and an online vote running from September 9th-23rd (2 weeks) will determine the winner. The benefit brew will be announced on October 1st and is expected in stores by early November.
Details of the selected charity and the beer itself will be announced here on CBN when the information is made available.