Collective Arts Brewing Launches With Rhyme & Reason Extra Pale Ale
On August 23, 2013 At 9:00 am
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TORONTO, ON – Collective Arts Brewing – a new company that aims to “fuse the craft of brewing with the inspired talents of emerging and seasoned artists, musicians, poets, photographers & filmmakers” – has announced the release of its first project.
Debut brand Rhyme & Reason Extra Pale Ale was developed by “brewmaster-in-residence” Ryan Morrow, who describes it as follows:
Rhyme & Reason showcases the very best hops that we have to offer, but at only 5.7% abv. it’s far more sessionable than your typical American IPA. The flavor and aroma of Citra, Centennial, Chinook and Simcoe hops prevail without excessive bitterness for maximum drinkability. Malt sweetness in the background compliments the hops for a crisp finish.
A self-described “gypsy brewery,” Collective Arts is having Rhyme & Reason brewed at Nickel Brook Brewing, where Morrow also works as head brewer.
Rhyme & Reason has been soft launched on draught at several bars and pubs in Toronto and Ottawa, but it will be the release of the bottled version next month that will showcase the full scope of the Collective Arts mission, as each label will feature artwork from one of almost 90 artists in various media including visual art, photography, film and music. To facilitate multimedia content, each label can be scanned with the Blippar mobile app to launch online short films, music videos, artist interviews and more.
Rhyme & Reason Extra Pale Ale will be officially released on September 12th with a launch event at the Gladstone Hotel in Toronto. Following the launch, it will be available in bottles at LCBO locations, and on draught at select licensed establishments throughout Ontario.