TORONTO, ON – Big Rock Brewery has announced the signing of a new partnership that will see expanded visibility and availability of its products in Ontario, starting with the release this week of a brand not previously available in the province.
SAAZ Republic Pilz is the first new Big Rock beer being brought into Ontario by The Craft Brand Company, a beer import agency recently launched by industry veterans Chris Goddard and Mike Laba.
Premiered late last year in Alberta as a limited edition beer, and promoted to year-round availability several months later, SAAZ Republic Pilz is a traditional Czech pilsner described as having a “distinct but mild bitterness on the front end followed by a slight hop middle and a clean, refreshing finish.”
Big Rock SAAZ Republic Pilz will be available soon at select LCBO outlets in Ontario, where it will sell for $2.80 per 473 ml can. Two additional Big Rock brands will follow with Ontario launches in coming months.