Collective Arts Reveals Series 2 Label Art & Announces LCBO Release for Saint of Circumstance
On February 24, 2014 At 9:30 am
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TORONTO, ON – Collective Arts Brewing, an ongoing project that aims to bring “the cultural influences of music, film and the arts” into the craft brewing world, has announced that the winning artists have been chosen for a second series of labels that will featured on the company’s flagship brand as well as an upcoming new bottled offering.
Selected from more then 800 submissions from around the world, Collective Arts Series Two includes 78 labels featuring work by visual artists, musicians, filmmakers and photographers, with each label having an interactive component available via the Blippar smartphone app.
The new series of labels will start appearing soon on bottles of the hop-forward Rhyme & Reason Extra Pale Ale (5.7% abv, 52 IBUs), as well as on the citrus-infused Saint of Circumstance Blonde Ale (4.7% abv, 19 IBUs), both developed by brewer Ryan Morrow at Nickel Brook Brewery, where Collective Arts beers are brewed under contract. Saint of Circumstance has been available on draught since last fall, but is bring distributed in bottles at select bars in the Toronto area, with an LCBO release to follow in May.
Those in Toronto who would like an advance look at the new label series and a chance to be among the first to taste the bottled version of Saint of Circumstance can head over to #Hashtag Gallery at 801 Dundas St. W. from 5:00 to 7:00 tonight (February 24th). All of the Series Two artwork will be on display, with several of the artists in attendance, samples of both Collective Arts brands will be available, and DJ PAMMM will be providing tunes for the event. Admission is free but capacity is limited due to the size of the venue, so early arrival is recommended.