OTTAWA, ON – Hockey apparel company Gongshow Gear has announced the launch of a new hockey-themed beer brand that is being brewed under contract at Ottawa’s Big Rig Brewing.
Gongshow Beauty Beer was previewed at Big Rig last November, and is now getting set for a full-scale roll-out starting this week.
The 6.5% golden lager will have its official debut this Friday February 28th at Grace O’Malley’s (11 Duncan St., Toronto), where it will be the feature beer at the launch of Gongshow Fridays. The first 100 people to arrive at the pub on each of the next four Friday nights will receive some free Gongshow swag, and pints of Beauty Beer will be available for $5.
Following this Friday’s launch, Beauty Beer is expected to show up on tap at pubs and bars across Ontario, and an LCBO release is being planned for the summer.