TORONTO, ON – Great Lakes Brewery has announced that one of its flagship beers is getting a new name, new look, and new fictional character to help promote the brand.
The brewery’s popular Crazy Canuck Pale Ale will now be known as Canuck Pale Ale, with a new can designed by artist Garnett Gerry and graphic designer Fabian Skidmore, the team behind the packaging for the Great Lakes Tank Ten series of limited edition beers.
Appearing on the can and supporting material is Gordie Levesque, a character described as “a burly lumberjack that enjoys a good pint and the great outdoors.” As part of promotions for the relaunch, “Gordie” will be interacting with Great Lakes fans on Twitter at @GordieLevesque.
While the packaging and name has changed, the beer itself is the same 5.2% abv West Coast style pale ale that has won multiple awards since it’s launch in 2010 in conjunction with the Winter Olympics in Vancouver.
The new cans of Great Lakes Canuck Pale Ale are rolling out this week, and will be available soon at LCBO locations throughout Ontario, with the price remaining steady at $2.50 per 473 ml can.