Growler Retail Sales Pilot Projects Announced for New Brunswick & Manitoba
On July 29, 2014 At 2:00 pm
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FREDERICTON, NB & WINNIPEG, MB – The burgeoning craft brewing industries in New Brunswick and Manitoba will be getting boosts this fall, with the implementation of growler sales at select liquor stores in both provinces.
Speaking recently to the Atlantic Canada Beer Blog, Brian Harriman, president and CEO of NB Liquor, revealed that a pilot growler program will be launched at three select ANBL stores in September. Growler sales will be limited to craft and imported beer, and if successful, the program will be expanded permanently to 10-15 stores across the province.
In Manitoba, CTV News Winnipeg reports that Manitoba Liquor & Lotteries will kick off a similar pilot run this fall, with growler stations to be installed at a small number of Liquor Mart outlets to gauge the public’s interest in the format. In addition, breweries and brewpubs in the province will be allowed to sell growlers to retail customers for the first time.
More details on both pilot projects are expected to be announced in the fall.