ANBL Launches Growler Sales Pilot Project
On September 4, 2014 At 2:00 pm
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FREDERICTON, NB – The Atlantic Canada Beer Blog reports that the ANBL pilot project for sales of growlers has launched today (September 4th) at three locations, albeit with some slight derivation from the original plan.
While announced in July as being focussed exclusively on “craft or import beers,” the initial nine brands to be featured in the program include several from multinational and larger regional breweries. According to the ACBB article, several smaller New Brunswick breweries indicated that they have declined to participate in the project – at least initially – due to “lack of details on pricing and volume requirements, as well as packaging concerns.”
The first beers to be offered include the following:
Prospect St., Fredericton: Picaroons Selection DIPA, Unibroue Ephemere Cranberry, Labatt Shock Top Belgian Wheat
Dieppe: Pump House IPA, Flying Monkeys Genius of Suburbia, Creemore Springs Premium Lager
Kennebecasis Valley: Moosehead Boundary Ale, McAuslan Pumpkin Ale, Flying Monkeys Hoptical Illusion
Customers must purchase a ANBL branded growler for $8 to participate in the program, with fills ranging in price from $8 to $15 depending on the beer. Picaroons and Pump House will each retain an exclusive tap in the Prospect St. and Dieppe locations respectively, and the other seven taps will rotate through beers and breweries as sales dictate.