Craft Brand Company Bringing New Holland Brewing to Ontario


TORONTO, ON – Beer import agency The Craft Brand Company has announced that it will soon be launching a number of brands from Michigan’s New Holland Brewing in the Ontario market, including several from the Hatter IPA Series, and a unique product from the brewery’s artisan spirits off-shoot.

On the retail side, The Poet Oatmeal Stout will be arriving at select LCBO locations soon as part of the autumn seasonal craft beer release. Following later this month will be a very limited release (200 cases) of Beer Barrel Bourbon, a bourbon whiskey finished for 90 days in barrels previously used to age Dragon’s Milk Imperial Stout. And Dragon’s Milk itself will be on shelves in late November as one of the LCBO’s winter beers.


As for the Hatters, four of them – Rye Hatter, Black Hatter, Oak-Aged Hatter, and Imperial Hatter – will be available exclusively at select licensees in the province, with the Bier Markt restaurant-bar chain being a key partner with a special Hatter Days promotion.

Each Monday from October 13th to November 3rd, all Bier Markt locations in Ontario will be releasing one of the four Hatters – following the order noted above – and selling it for $15.99 per 650 ml bottle. All four beers will also be served at a one-off Hatter Bier Dinner taking place on October 15th at Bier Markt Esplanade in Toronto, featuring paired food courses by Bier Markt executive chef Michael Cipollo, and special guest host Brett Vander Kamp from New Holland Brewing.

For more details, see the Craft Brand Co. Facebook page.

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