Beau’s & PUBLIC Inc. Rewarding Toronto Voters with Ballot Pale Ale


TORONTO, ONBeau’s All Natural Brewing has announced details of a new beer that will be available for a single evening later this month as a gift to voters in one of the highest profile wards in Toronto’s municipal election.

Commissioned by “cause-marketing agency” PUBLIC Inc. to help inspire younger voters to turn out in Toronto’s Ward 19 (Trinity-Spadina), Ballot Pale Ale is a 4.1% session ale that will be available exclusively at three bars in the ward – Brazenhead, Opera Bob’s and The Caledonian – on the evening on October 27th, Toronto’s election day.

Volunteers from the Vote for a Party campaign will be on hand near polling stations throughout the ward, handing out special beer caps that will provide entry to one of the election night parties where attendees will receive a complimentary glass of Ballot Pale Ale as thanks for voting.

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