Old Yale Brewing Launches Major Rebranding with New Names, New Labels & New Beers
On December 3, 2014 At 3:30 pm
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CHILLIWACK, BC – In a move that isn’t completely surprising considering the brewery’s change of ownership earlier this year, Chilliwack’s Old Yale Brewing has announced a rebranding initiative that will include a facelift for its existing products and the launch of two new beers.
The revitalized Old Yale – which still has founder and brewmaster Larry Caza manning the tanks – now has six core brands, split into two main series.
Under the Four Season imprint, the brewery is offering a new West Coast IPA, as well as Knotty Blonde (previously known as Chilliwack Blonde), Off Trail Pale Ale (a new name for the flagship Pale Ale), and Moon Dance Mango Wheat (a renamed Outta Wack Mango Wheat).
Over in the Tall Tales Series, Old Yale’s iconic Sasquatch Stout retains its name, and is joined by the new Screaming Banshee Irish Cream Stout.
All six brands are available now in 650 ml bottles, with cans of Knotty Blonde (355 ml) and Sasquatch Stout (473 ml) due to follow soon. For more details, see the Old Yale Brewing website, Facebook page and Twitter feed.