Stack Brewing Reveals New Branding for Friendly Moose & Angry Moose


SUDBURY, ON – Following on last month’s announcement that Stack Brewing would renaming its Friendly Moose IPA and Angry Moose Imperial IPA brands due their infringement on a trademark of Moosehead Breweries, the Sudbury brewery has unveiled the new names and labels for the two beers.

Angry Moose is now known as Stack ’72, named after the year the iconic Inco Superstack went into operation; and Friendly Moose has been renamed Shatter Cone, after a distinctive geological formation that is found around Sudbury.

For more details on the new brands and their label designs, see the CBC News report on the relaunch.

2 thoughts on “Stack Brewing Reveals New Branding for Friendly Moose & Angry Moose

  1. Typical for a foreign owned corporate brewery to interfere with the imaginative names created by a small Ontario craft brewery. I’ve been boycotting Moosehead for years now. It’s the least I can do!

    1. Nick: Moosehead isn’t foreign-owned – it’s independently owned by the Oland family, as it has been since it was founded. And Stack admitted that they were in the wrong in this case, as they didn’t check on the trademarks for “Moose”. They also appreciated the fact that the president of Moosehead contacted them to discuss the situation personally rather than just sending lawyers after them, as is the typical approach in these cases.

Comments are closed.

Social profiles