TORONTO, ON – Following on last year’s announcement that its distribution partnership with Molson Coors Canada was being dissolved via an out-of-court settlement, international brewing giant SABMiller has launched its own Canadian division, and is bringing one of its most iconic brands to Canada to the first time.
Officially in operation as of April 1st, SABMiller Canada is overseeing the importation, distribution and promotion of a number of brands previously represented by Molson including Miller Genuine Draft, Grolsh, Pilsner Urquell, Peroni, Foster’s and several others.
New to the Canadian portfolio is Miller Lite, the low-calorie lager known for it’s classic “Tastes Great… Less Filling!” tagline which is celebrating the 40th anniversary of its US-wide availability this year.
Miller Lite is rolling out now across Canada, with formats and pricing varying by province. For more details, check with your local beer retailer.