Beau’s MaddAddamites NooBroo Gruit Returns with LCBO Distribution


VANKLEEK HILL, ONBeau’s All Natural Brewing has announced that a beer originally released last year in collaboration with renowned Canadian authors and environmentalists Margaret Atwood and Graeme Gibson has returned with wider availability.

MaddAddamites NooBroo is a gruit inspired by scenes in Atwood’s novel MaddAddam involving the harvesting of various plants and botanicals.

The beer is made with red clover flower, rosehips, elderberries, and wild cherry bark, and has the following tasting notes provided by Atwood herself:

From its elusive, intriguing aroma to its subtle yet celebratory aftertaste, this light but substantial beer has mysterious undertones of rosehips, elderberries, and mountain herbs, with a deeper tone of roots and woodsy bark. Fresh and spring-like, confident and down-to-earth yet inspirational, rooted in the wild world of foraging and gathering, NooBroo is everything the MaddAddamites would wish an all natural beer to be. Saint Euell Gibbons himself would applaud it!

MaddAddamites NooBroo will be available throughout the summer at select LCBO locations, the Beau’s brewery retail store, and the BYBO delivery service. It is retailing for $7.95 per 600 ml bottle, with 24 cents from each bottle sold to be donated to the Pelee Island Bird Observatory (PIBO), where Gibson chairs the Board of Directors, and Atwood is an Advisor to the Board.

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