TORONTO, ON – Molson Coors has announced that one of its most popular premium brands will soon be available in Canada, albeit under a slightly different name.
Blue Moon, the Belgian-style wheat ale developed by brewmaster Keith Villa at the Coors Sandlot Brewery 20 years ago, will be known as Belgian Moon when it makes its debut in Canada next month.
“Blue Moon was inspired by the flavourful Belgian Wits of Belgium, but created with a twist, including using Valencia orange peel, instead of the traditional tart Curaçao orange peel, for a subtle sweetness and with oats added for a creamy, inviting finish,” says Villa in a press release announcing the launch. “As a brewmaster and beer lover, I am passionate about exploring and sharing new beer tastes and am excited to help bring this beer to Canadian drinkers.”
Belgian Moon will be available on draught at licensed establishments across Canada starting August 15th, with a retail roll-out to follow next January.